Emerging from the static in 2025. A global network of producers channeling the lost tapes of 90s Memphis. We craft the soundtrack for a distorted reality — blending the raw ethos of gangsta rap with the glitched-out aesthetics of modern Phonk.
Cowbells, distorted 808s and chopped vocals pulled straight off worn-out cassettes.
Dusty drums and hard-hitting loops. The backbone of every tape.
Rolling basslines and whining synths, slowed down and drowned in tape hiss.
Raw, uncut and unfiltered. The ethos the whole collective was built on.
Want your sound on the next tape?
Never miss a drop.
Memphis Collective emerged from the static in 2025 as a global network of producers and beatmakers united by one mission: to channel the lost tapes of 90s Memphis rap into the present.
We craft the soundtrack for a distorted reality. Blending the raw, unfiltered ethos of gangsta rap with the glitched-out aesthetics of modern Phonk — our sound lives in the space between degraded cassette tape and corrupted digital file.
Lo-fi. VHS-warped. Relentlessly hypnotic. The collective operates from the underground — no major label, no polish, no compromise. Just the direct transmission. Founded by producer and artist CØNTRV, built on raw energy and a shared obsession with the Memphis sound.
Hiss, crackle and distortion are not mistakes. They are the sound.
Every artist gets their own login to the Memphis Collective artist portal: releases, splits and statements in one place.
Producers and artists from different corners of the world, connected by one sound.
No major label, no polish, no compromise. Just the direct transmission.
Memphis Collective is founded by CØNTRV: a network for producers obsessed with the Memphis sound.
The architect behind Memphis Collective. CØNTRV is the producer and artist who set the frequency in 2025 — channeling the raw, uncut spirit of 90s Memphis through modern production. The signal source of the entire collective.
CØNTRV, also known as Contra, is a producer, artist and the founder of Memphis Collective. He began making hip-hop at the age of 12. In 2020, inspired by the first wave of viral OG Phonk, he started producing Phonk himself.
His work is rooted in the history of the genre. Long before the cowbell era, Phonk began in Memphis in the 1990s, and CØNTRV sees it as his mission to keep that original sound alive. After watching the documentary Memphis Cult, he turned to Memphis Phonk in 2025.
His sound moves between atmospheric, chill drift Phonk with occasional Brazilian Phonk influences and dark Memphis productions built on G-Funk melodies and boom bap drums. Beyond Phonk, CØNTRV also makes Russian rap, inspired by the style of Vektor A and blended with his own sound. All of his music is produced in FL Studio.
In 2025 he founded Memphis Collective, a collective for producers who want to grow and need a team behind them. The collective is built on support and togetherness, and on the belief that no one should give up on their music. Its first release followed in 2025, and in 2026 the collective released its first album, Memphis Collective Vol. 1, together with its founding members.
His goal is to establish Memphis Collective as a recognized name in the scene and, in the future, to bring it to events and live stages.
Defines the frequency of the collective: 90s Memphis tapes through modern production.
Reviews every single application that comes in.
Builds the collective, the label and the artist portal behind it.
NO ARTIST FOUND.
Think you belong in here?
Send the form or drop into our Discord. Artist name, genre and your Spotify artist link.
CØNTRV listens to every application personally.
Accepted artists get their own login to the Memphis Collective artist portal.
Send your tracks (WAV + cover) straight through the portal. The label reviews them and plans the release with you.
Every release, every stream count and every cent you earned, in one place.
You see your split on every release and confirm it yourself.
Clear statements per release and payout requests right in the portal.
Read and sign your contract online, in English or German.
A page on this website with your Spotify player and all your releases.
Message the label straight from the portal, plus the whole community on Discord.
Hit “Form Application” and fill it in. It takes about two minutes. You can also join our Discord.
Yes. Paste your Spotify artist link into the form so CØNTRV can hear your music.
Every application gets reviewed. If you are a fit for the collective, CØNTRV reaches out to you by email or Discord.
You get your login to the artist portal. From there you send your releases, follow your streams and earnings and talk to the label directly.
Yes. Drop it in our Discord. Everything about demos is under Submissions.
Ready to join the network?
The faces behind the tapes. Every profile is made by the artist in the Memphis Collective portal.
Want to collab, book us, or license our sound? Hit us up — everything goes through the underground.
Got a beat or track you want us to hear? Submit your demo directly in our Discord server — drop it in the ᡕᠵデᡁ᠊╾━┊𝖒𝖊𝖒𝖕𝖍𝖎𝖘-𝖈𝖔𝖑𝖑𝖊𝖈𝖙𝖎𝖛𝖊-𝖆𝖑𝖇𝖚𝖒 channel.
SUBMIT DEMO ON DISCORD →We are open to collaborations with other labels, but only with labels that live in our sound:
Other genres are not a fit for the collective.
Producer or artist? Let's build a tape together.
A verse or a beat from someone in the collective.
Shows, streams and events.
Our sound for your film, game or video.
Members send their releases (WAV + cover) and messages to the label straight through the Memphis Collective artist portal.
Login to the Portal